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Marketing, Innovation & Creativity

When all things are done and said, businesses only do two things. They market and they innovate. Or put another way, they sell things and create new things to sell. All other activities are in support of these core functions.

These core functions however are in conflict with one another. It’s human nature to seek stability. Once we find a market and something to sell it, we want operations to move smoothly. We want everything to operate like a well engineered machine.

Innovation on the other hand is a creative activity. It’s messy; a lot like a garden. And while patterns are discernible in nature, those cycles do not operate according to rigid timetables. Some years we have bumper crops other years crops die on the vine due to too little or too much water or sun or in some cases freak snow storms.

None the less as much as we would like to create on demand; the best we can do is create environments where creativity has a chance to blossom. Then handling those new ideas as gently as all new life deserves our job becomes finding ways to apply them.

Because until it’s applied, it’s just an idea.

BTW, I found the image above at the Toshiba Laptops site. I like the organic imagery.

><(("> Gayle Turner

Gayle is a ><(("> Team Member at Catch Your Limit, a consulting firm headquartered in Richmond, Virginia. To learn more, visit

Posted in Creativity/Innovation.


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