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Planning Is Not a Chore

I know a young woman who is an accomplished equestrian. She has ridden for years, taught riding for years and trained horses for years. She’s a very hard worker and she’s very good at what she does.

For years she has talked of wanting to have her own horse farm.
Whenever we have talked I’ve asked her about her business plan. She’s been gathering information for years and truly knows a lot about what it takes to care for her equine charges as well as the men, women and children whom she teaches.
Yet, her numbers don’t work.
As much as she “plays” with the numbers, she has yet to build a business model showing sufficient profit to cover operating costs and enable her to return her investors’ investment.
Recently, she found someone who offered to write her plan for her and I’m looking forward to reading the plan he creates.
It saddens me though that she has chosen to have someone else take over writing her plan.
I know she prefers riding to thinking about how to run a profitable riding business.
The issue from my point of view is that not having thoroughly thought through the issues involved in running her business herself, she may one day find herself lying awake at night wondering how she can keep from losing her business.
Don’t look at planning as a chore to be gotten past, but an opportunity. The opportunity to think through the mechanics of a business when no one’s money or for that matter no one’s livelihood is at stake.
Having a dream is as American as apple pie. Planning is the first step in the process of making dreams come through.

><(("> Gayle Turner

Gayle is a ><(("> Team Member at Catch Your Limit, a consulting firm headquartered in Richmond, Virginia. To learn more, visit

Posted in Strategic Planning.


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