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Chesa Rules

I love food. I love to eat. It’s a miracle I’m not as big as a house. That said, breakfast and lunch are usually just a matter of refueling. I’m generally so engaged in what I’m working on that I’m not paying much attention to what I’m eating; I’m just giving myself the fuel to keep playing. There’s a little Mexican restaurant across from our Richmond office that I have lunch in sometimes as many as 5x a week.

The food’s good and the prices are great, but that’s not the main reason for my “loyalty.”
It’s right across the street. No getting in the car. No finding a parking place. Just walk across the street. Now, granted you have to engage in a little broken field running jaywalking across Broad Street, but, hey; I went to VCU; where dodging traffic was an intramural sport.
The one other reason I choose Su Casa over and over is they know what I want. I walk in the door and Nick, the owner, always smiles and says he’s happy to see me. Chesa, one of the waitresses, smiles and asks, “The usual?” and then chips and salsa arrive and I start to either read whatever I’ve brought to read or whoever’s come with me asks, “You come here often?”
Now, I’m sure you’ve been fascinated by this rambling so far, but let me get to the point.
Today, I spilled salsa down the front of my white shirt. Ever notice it’s always the white shirt you spill stuff down the front?
I looked down and sighed. I’m going to have to go home and change because I have a meeting this afternoon. Moments later and I mean moments; Chesa placed a Tide Stain Stick on the table. “See if this will help?” It did!
Now, you know why I think Chesa rules. She saved me the time of having to drive home. She saved the environment, didn’t have to use the gas necessary to drive home. But most importantly, that little act of observation and her response is a prime example of the kind of service that brings people back, over and over.
So, next time you’re in the Near West End of Richmond drop by Su Casa, 4013 West Broad Street. It’s next to the Exxon station just East of Malvern. There’s parking around back.
Say hello to Nick and bask in Chesa’s smile. Enjoy the food, enjoy the service and tell ‘em Gayle sent you.

><(("> Gayle Turner

Gayle is a ><(("> Team Member at Catch Your Limit, a consulting firm headquartered in Richmond, Virginia. To learn more, visit

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