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Catch Your Limit’s Brand Philosophy

Trust binds all relationships. In business, as in all human endeavors, confusion breeds distrust. Hence, clear communication aids successful commercial activity.

The number one thing that business people can do to make it easier to initiate and sustain business relationships is to be able to clearly communicate the value they offer the people who do business with them. Sending this message in a consistent manner cultivates the path to sustainable business relationships.

When businesses make consistent promises and just as consistently fulfill those promises, they build trust with the people with whom they do business. This promise of the relationship is known as their brand.

A clear, relevant brand promise consistently communicated and fulfilled with your customers leads to repeat business.

A clear, relevant brand promise consistently communicated to your prospects builds a sense that you are dependable and trustworthy.

A clear, relevant brand promise consistently communicated to your employees prepares them to fulfill the promise at every touch point with customers, prospects, suppliers and funding sources.

A clear, relevant brand promise consistently communicated builds trust with the funding sources who determine whether or not your business will have access to the credit and investments needed to keep your business liquid.

A clear, relevant brand promise consistently communicated and fulfilled at every point of contact inside and outside the enterprise builds trust in the communities where you do and want to do business.

The bottom line is your brand is your good name.

And your good name is the most valuable asset you own.

Make sure you’re enhancing it and not impairing it.

Now, go out and catch your limit.

><(("> Gayle Turner

Gayle is a ><(("> Team Member at Catch Your Limit, a consulting firm headquartered in Richmond, Virginia. To learn more, visit www.catchyourlimit.com.


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