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For the Love of Sweet

I’m fascinated by candy bars and the staunch support people give them as their favorite snack. The boys over at black20.com even ran an Ultimate Candy Bar Tournament in which they narrowed 16 bars down to four; Snickers, Milky Way, Take 5 and 3 Musketeers. Personally I would swap out Take 5 for Kit Kat but that is just my opinion.
But for whatever candy bar you like we can all remember the fights with friends they would cause as kids. You would scream ” UH UH Snickers is way better than XYZ bar!” to anybody who would disagree. Luckily we’ve grown up, but I would bet that you still love the same candy bar.
Few products engender such devotion and brand preference. Cars do it to an extent, but it is impossible to try every car to develop a proper opinion. Everybody can buy a Whatchamacallit.
What if you could develop this type of devotion for your company. You could have a grown up version of Snickers lovers beating down your door to do business. A bit far fetched I know, but what if you lived your brand internally and flaunted it externally everywhere you could. Take the time to think about if you could even taut your brand in this fashion. If not, maybe its time to re-evaluate your position. Perhaps you’re not “lovin it” and it shows.
I would compare Catch Your Limit to a new nougat. People think we are strange for some of the things we do, but that is what makes us different. It’s fun, we get results, and people love us too!
If you are expecting a deeper explanation to why we do the things we do, I don’t have one.

><(("> Kyle Freund

Kyle is a former ><((“> Team Member at Catch Your Limit, a management and marketing firm with offices in Tallahassee, Florida and Richmond, Virginia. To learn more, visit www.catchyourlimit.com.


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