Management for college living communities may not be associated with great customer service. But this morning I experienced an exception.
I was leaving The Preserve here in Tallahassee Florida when I noticed some people and a table smack dab in the middle of the exit.
Management was standing outside giving out drinks and breakfast to residents leaving for class/work! What a pleasant surprise. I really enjoy those kind of things.
It got me thinking about the importance of customer service…
It’s not just for brands like Target and Publix. Customer service is for everyone, even college living management.
Can you imagine where Wal-Mart would be if they weren’t directly associated with poor customer service? The one near campus is so bad that I gladly drive to the Target which is twice as far.
That’s the power of customer service.
The most important rule: EVERYTHING COUNTS
Even the small things count, like being a phone call away. If I ever have a question about my car or my extended warranty, I can call Saab any time any day and a human will pick up the phone! And what’s more…it’s a helpful human!
I once had a question about a repair and whether or not it would be covered under the extended warranty. The representative said it should be, but she called the dealership I was intending on going to and double checked with them. Then she called me back to confirm that everything was set.
Last thing….random acts of kindness is an awesome way to enhance your existing customer service. That’s what I experienced this morning. Take just a little time out of a random day and remind your customers that you love them. It makes a world of difference.
I always hear about bad customer service experiences..but lets hear some good ones. What brands have doubled their perception in your mind through some good service?
><(("> Joseph Rector
Joe is a former ><((“> Team Member at Catch Your Limit, a management and marketing firm with offices in Tallahassee, Florida and Richmond, Virginia. To learn more, visit www.catchyourlimit.com.