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Cuba Concierge

As a part time concierge, while still doing full time sparking, I help Melissa organize the Florida Retail Masters program. One of the topics we are covering in the upcoming Miami session is a post-embargo Cuba put on by acclaimed speaker Aida Levitan.
As concierge I get some of the presentations before hand to make sure they are ready to go for the group. I couldn’t help but get excited while looking at Aida’s presentation. The impacts of a post-embargo Cuba are enormous and ones that I will leave sealed until Aida gives her presentation. However the part I am most excited about is the travel. From what I hear there are endless adventures abound in Cuba. Mountain climbing, surfing, diving, and fishing are all part of an island that lies only a mere 90 miles from my former home in the Florida Keys.
I certainly wouldn’t mind taking part in some concierge duties to get the CYL crew to Cuba.
My Cuban Experience:
While growing up in the Keys the Cuban people were part of everyday life. We had the immigration department on speed dial when Cuban refugees would come knocking on our door after just reaching shore. Because of the United States “Wet Feet, Dry Feet” policy they were permitted to stay. I would always marvel at some of the rafts that they were able to create. I sometimes use them as inspiration for some of my own projects. One raft engineer took a V8 out of a Cadillac and lashed it to welded drums and 15 refugees made it safely to Florida in less than a day.
Many Cuban kids in my school could not speak English but had a warm personality and a strong love for family. They were happy to be a part of a free country where the opportunities are endless.
The Future:
I don’t think I’ll be going out on a limb by saying that Cuba is probably a CYL type of place. I can imagine Tom chatting it up with some old fisherman on the best techniques in the area and Melissa buying some antiques from a roadside store. Perhaps a future office or the plans for our Catch Your Limit Camp could grace the Cuban island. We probably wouldn’t get a whole lot done but it sure would be beautiful.
There is a point coming here:
I think its incredible that I work for a brand that can identify with a place or a feeling. Tom and I are always chatting about places and companies that would fit our personality. We usually get unbelievably excited and lay all the plans out about how to do it. One day we are gonna take the next step and put the plans into action.
I hope you get a similar feeling about your brand. It sure makes it a lot more fun when you can identify attributes of your personality and apply them to your work. Outside of commodities a great objective of every brand driven organization would be to create these environments. It may not be Cuba but it sure would be fun to have you with us.
Catch Your Limit Consulting Tallahassee/Richmond/Havana

><(("> Kyle Freund

Kyle is a former ><((“> Team Member at Catch Your Limit, a management and marketing firm with offices in Tallahassee, Florida and Richmond, Virginia. To learn more, visit

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